2024 Commercial Painting Trends: What's New and Next

It doesn't matter what kind of business you run; it's almost certain that paint plays a significant role. In fact, color psychology tells us that having the right palette is critical, impacting strategic marketing choices, consumer mindsets and energy, purchasing habits, and more.

With all of that in mind, keeping up with the latest commercial painting trends is essential. 

In this article, we’ll take a look at a few of the top trends making their way into the commercial sphere in 2024. Whether you’re a business to business, business to consumer, retail, or service provider, the right paint job can help move the needle. Maybe even more than you know! Let's dive in. 

1. Sustainability and Eco-Friendly Paints

Sustainability continues to be a dominant trend in 2024, as more businesses prioritize eco-conscious choices. The demand for low-VOC (Volatile Organic Compound) and zero-VOC paints has surged, as these products contribute to healthier indoor air quality by minimizing harmful emissions. On top of this, many manufacturers are focusing on biodegradable and recycled paint materials, offering businesses an environmentally responsible option.

Eco-friendly paints are not only better for the planet but also enhance a company’s reputation among eco-conscious consumers. For commercial spaces that aim to be LEED (Leadership in Energy and Environmental Design) certified, these paints have become essential.

2. Bold, Vibrant Colors for Brand Identity

Color trends are shifting away from neutral tones in 2024, as more businesses embrace bold, vibrant colors to reflect their brand identity. Commercial spaces are using distinctive color palettes to create dynamic environments that engage customers and reinforce branding.

For example, retail spaces and restaurants are increasingly opting for bold reds, deep blues, and bright yellows to convey energy and personality. In contrast, corporate offices are choosing colors that reflect professionalism while incorporating bold accents in furniture or statement walls to add a modern touch. This trend demonstrates how businesses can use color strategically to differentiate themselves in competitive markets.

3. Textured Finishes and Multi-Layer Effects

Another growing trend in commercial painting is the use of textured finishes and multi-layer effects. From faux finishes to metallic paints and plaster effects, textures can add a sense of luxury and depth to a space. Businesses are exploring textured surfaces as a way to create visually appealing and sophisticated environments.

Metallic paints, for example, add a reflective quality that enhances lighting in a room, while plaster effects can evoke a timeless, artisanal feel. Multi-layered applications are also becoming popular, with artists combining different textures to create unique, custom-designed spaces that stand out.

4. Smart Paint Technologies

Phones became smartphones, refrigerators became smart refrigerators, now it's paint’s turn. 

Smart paint technology is also making its mark in 2024, offering practical and long-lasting benefits to commercial properties. Self-cleaning paints, which break down dirt and grime through sunlight exposure, are gaining popularity for reducing maintenance costs. Air-purifying paints, which neutralize pollutants and improve indoor air quality, are increasingly used in high-traffic commercial areas.

Antimicrobial paints have also become a staple in healthcare facilities, offices, and other high-contact areas, helping to prevent the spread of germs. These smart paints not only improve the functionality of a space but also contribute to the well-being of its occupants.

5. Minimalist and Monochromatic Designs

While bold colors are making waves, minimalism continues to hold its ground. Many businesses are opting for clean, minimalist designs using neutral and monochromatic color schemes. These spaces offer a sense of calm, professionalism, and modernity, especially in corporate and retail environments.

A monochromatic palette can make a space feel larger and more cohesive while allowing for pops of color through furniture and decor. This trend is particularly appealing to businesses looking for a timeless, adaptable look that won't quickly go out of style.

What’s Your Takeaway?

As we move through 2024, the commercial painting landscape is shaped by a fusion of innovation, sustainability, and bold design choices. By staying informed on these trends, you can create environments that reflect your brand, attract customers, and contribute to long-term success. Time to unleash the power of paint! 

Need some help on your next commercial painting project? Fitzpatrick Painting & Construction is just a call away. Let us know how we can assist you! 

FAQs About Commercial Painting in Willamette Valley, OR

Q: What are low-VOC paints, and why are they important?
A: Low-VOC paints contain fewer volatile organic compounds, which reduces harmful emissions and improves indoor air quality. They are crucial for creating healthier work environments, particularly in enclosed spaces.

Q: How can I choose the right colors for my business?
A: Consider your brand identity, customer experience, and the purpose of your space. Bold colors can energize customers, while neutral tones create a professional and calm atmosphere. And remember, we have a professional color consultant/interior designer on staff, making it even easier to choose that perfect palette.

Q: What are the benefits of using textured finishes in commercial spaces?
A: Textured finishes add depth and interest to walls, creating a more dynamic and visually appealing environment. They also help differentiate your business by creating a custom-designed space.

Q: What is smart paint technology, and how does it work?
A: Smart paints, such as self-cleaning or antimicrobial paints, offer functional benefits like reducing maintenance costs or improving indoor air quality. These paints often contain special coatings or additives that enhance performance.